Jehovah’s Witnesses’ Watchtower Sales Revitalize Brooklyn Neighborhood

For decades, as New York commuters traveled southeast on the Brooklyn Bridge after work, a large red sign flickered to life as twilight neared. Together, the 15-foot-tall LED letters formed the word “WATCHTOWER,” a sign as synonymous with Brooklyn as the Hollywood sign is to its hometown. It was the most visible feature of the Jehovah's Witnesses headquarters, a sprawling complex that occupied nearly 40 buildings and properties in the Brooklyn Heights and DUMBO (Down Under Manhattan Bridge Overpass) neighborhoods of New York City’s most populous borough.

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